Value added reseller

value added reseller (VAR)
value added resellers provide enhanced product offerings, they take the vendor's product and add additional value, this may be accomplished through the use of hardware, software, or service
value pricing ...

Argo Navis IT is a value added reseller of Premiere Conferencing services and is their exclusive Minority Women Business Enterprise partner.

Money a manufacturer gives to another member of the distribution channel (wholesaler, distributor, sales representative, affiliate, value added reseller, retailer, etc.) for the purpose of advertising the manufacturer's product, service or brand.

See also: Service, Product, Market, Customer, Objection