Value Analysis - the rating by a buying organization of slightly different product offerings for the same task on a scale to select the most appropriate.
customer value analysis
an organisation's rating of the value it provides to its customers relative to that provided by its competitors
customised marketing mix ...
Value Added Value Added Tax Value Analysis the rating by a buying organisation of slightly different product offerings for the same task on a scale to select the most appropriate.
Consequently, for the marketer selecting a channel partner involves a value analysis in the same way customers make purchase decisions.
 See also: Sales, Product, Supplier, Marketing, Market
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