Value and Life Style System

value and life style system - a technique, developed in the U.S. by SRI International, in which individuals are classified into groups on the basis of attitudes and demographic characteristics
value added reseller (VAR) ...

Value and Life Style System (VALS) a system developed at Stanford Research Institute for classifying the American adult population into nine distinct groups on the basis of their values and lifestyles.

See also: Variable, Product offer, Objection, List, Control