Value Pricing Occurs when prices are set on the basis of fair value for both the service provider and the consumer.
Variable Markup Policy A strategy whereby a retailer purposely varies markups by merchandise category.
value pricing
a pricing approach in which the selling price of a good or service is based on the company's assessment of the highest value of the product to the consumer, that is, on what the consumer is willing to pay for it, ...
Value Pricing
Definition:Gives your customer more quality for less than they expected to pay.
Example: Used when you want to gain market share, position your product with customers, or obtain market acceptance of a new product.
Value Pricing.
This approach is used where external factors such as recession or increased competition force companies to provide 'value' products and services to retain sales e.g. value meals at McDonalds.
in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production, see cost-plus pricing, target return pricing, and value pricing ...
 See also: Strategy, Price, Product, Service, Market
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