value proposition
a clear statement of who the target market for a particular product is, of what key benefits the product will deliver, and of the price that will be charged ...
Value Proposition: [val] Value Proposition refers to the marketer's offering to the marketplace. It states the target market for the offering and the differentiating value the offering provides to its customers.
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Unique Value Proposition (UVP) - In essence, what it is that sets your product, service, or company apart from others and why potential clients should care enough to choose you.
Value proposition: The sum of the tangible and intangible qualities which form a brand's offering
Viral marketing
A method of marketing which spreads the message via the action of people ...
Value Proposition
The unique set of product and service benefits an organization offers its customers.
Viral Marketing (or Word-of-Mouth Marketing) ...
whether the promotion involves a short-term value proposition (e.g., the contest is only offered for a limited period of time), and
the customer must perform some activity in order to be eligible to receive the value proposition (e.g.
ValuePropositions - "A customer value proposition is the sum total of benefits a customer is promised to receive in return for his or her custom and the associated payment (or other value transfer).
The attractiveness of the offer includes the value proposition and how well it is presented. It is worth noting that small, impulse items typically have a higher conversion rate than large, shopping items.
Every year, it's a good business practice to think strategically and evaluate your value proposition and your client-service model.
Value Proposition The functional, emotional, and self-expressive benefits delivered by product, service, or brand, that provide value to the customer, and the rationale for making one brand choice over another.
 See also: Marketing, Customer, Market, Proposition, Value
  
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