Values and Lifestyles (VALS) Research
By Laura Lake, About.com
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values Abstract ideas about what a society believes to be good, right, and desirable.
vehicle currency A currency that plays a central role in the foreign exchange market (e.g., the US dollar and Japanese yen).
Values and attitudes
Chinese culture is influenced by the philosophical principles of key thinkers.
values
enduring moral beliefs shared by members of a society and contributing to its culture
VAR ...
Brand Values The code by which the brand lives. The brand values act as a benchmark to measure behaviors and performance.
Brand Personality The brand's personality traits (See also definition for Brand Personality).
Values and Lifestyles: the categorisation of people according to their way of living, using groupings such as Belongers, Achievers, Emulators, I-am-me, Experiential, Socially conscious, Survivors, Sustainers and Integrators ...
Values and lifestyles research - Research method psychologically grouping consumers on characteristics such as demographics, values and lifestyles.
values The beliefs about the important life goals that consumers are trying to achieve. The important enduring ideals or beliefs that guide behavior within a culture or for a specific person.
Ten 'values' segments developed by Roy Morgan Research in conjunction with Colin Benjamin of the Horizon Network. They help to identify groups of people who share similar values and attitudes to life.
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SEM ...
Cultural values and beliefs are not stagnant; these do evolve and change. However the pace of change will differ depending on the level examined. At the broad cultural level changes often evolves slowly.
Bayesian filters mark and assign specific point values to words, phrases and symbols that appear frequently in spam, such as “$', “!' or "free.
Values and Lifestyle System. Value Added Value Added Tax Value Analysis the rating by a buying organisation of slightly different product offerings for the same task on a scale to select the most appropriate.
A well managed brand should uphold certain values and beliefs.
Brand extension strategy: The process of using an existing brand name to extend on to a new product/service e.g.
Note that many decisions inherently come down to values, and that there is frequently no "objective" way to arbitrate differences.
When you target a niche, your perceived and actual values are increased significantly. Plus, your requests for referrals are more targeted and therefore more effective.
Search engines rank webpages based on different sets of criteria: while they may attribute different values of importance to the criteria they tend to consider the same factors in general.
A way to quantify consumer's values associated with different product attributes using multivariate techniques. Participants compare products to establish preferences and can then explain the importance of different attributes.
Values producer's values eg Mercedes stands for high performance, safety and prestige
Culture certain culture e.g. Mercedes represents German culture, organized, efficient, high quality
Personality project a certain personality ...
Contactless Credit/Debit card emulation allowing payments, typically for small values, to be made by waving the mobile over a payment receptor ...
You can't sum up your mission, vision and values in one sentence. Enough said.
No one can remember your logo. You fell in love with that "swoosh" design your brand consultants promised would turn you into the next Nike. Guess what?
ethics - Moral principles and values that govern the actions and decisions of an individual or group.
ethnic media - Media which attract population subsegments characterized by shared race or language - black radio, Spanish TV, etc.
SSI - Server Side Include - A way for a web server to include variable values and information from an external source into a web page as it is requested by the browser (like the Last Modified date, or page elements in seperate files).
the element(s) of service or product that a sales person or selling organization provides, that a customer is prepared to pay for because of the benefit(s) obtained, added values are real and perceived, tangible and intangible, a good, reliable, ...
Average
The most common average is the arithmetic mean. This is computed by adding a group of values together and dividing by the total number of values in the group.
Average - A statistical measure. The most common average is arithmetic mean. This is computed by adding a group of values together and dividing by the total number of values in the group.
A summary of a company's business philosophy, goals and values.
Mixed Branding
Firms that follow a mixed branding strategy market products under their own name and that of reseller(s).
CSV - A database file with Comma Separated Values. CSV is a standard export format for many applications, most notably, Microsoft Excel.
Groups:
Collections of individuals with some sense of unity through their activities, interests or values. They are bounded: you are in a group, or not. They differ in this from networks, which are dispersed, and defined by nodes and connections.
Psychographics " Descriptive information about groups of people, such as lifestyle, attitudes, and values.
Purge " Cleaning technique for mailing lists which removes bad addresses, duplicates, or undesirable names.
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Psychographic (or “lifestyle') segmentation seeks to classify people accordingly to their values, opinions, personality characteristics and interests.
Public relations ...
Alignment: The degree of agreement, conformance and consistency among organizational purpose, vision and values; structures, systems, and processes; and individual skills and behaviors.
Odd Pricing A strategy in which retail prices are set at levels below even-dollar values, such as $0.49, $4.98, and $199.
Psychographics
Audience analysis on the basis of psychological factors such as lifestyles, values, and interests and how they affect purchase behavior.
Keyword Effectiveness Index (KEI) attempts to characterize the value of a keyword based upon its popularity and the number of competing websites. Higher KEI values are "better" in that they represent more searches per website.
The brand value reflects how a product's name, or company name, is perceived by the marketplace, whether that is a target audience for a product or the marketplace in general (clearly these can have different meanings and therefore different values).
Targeting - The process of selecting a portion of the mailing list by a particular criterion or similar demographic values.
Socio-Economic Classification: SEC is the division of a total potential market into smaller groups based on sociological or cultural variables, such as social class, income, religion, nationality, beliefs, values or customs.
Link Popularity - How many Web sites link to yours, how popular those linking sites are, and how much their content relates to yours. Link popularity is an important part of Search Engine Optimization, which also values the sites that you link ...
You can link to the video from all your recruiting materials, even from any traditional ads you place. Produce separate videos for individual departments, as well as to illustrate company values, employee benefits, and facilities. HBM ...
The goal of any conjoint survey is to assign specific values to the range of options buyers consider when making a purchase decision.
and other reactions are created by the accumulation of experiences with the specific product or service, both from its use, and as influenced by advertising, design and media commentary. Brand is often developed to represent implicit values, ...
This step tries to differentiate between random purchases and purchases that include some form of thought. Researchers have narrowed down that most purchases depend on personal emotions, social situations, goals and values.
Weights Numbers that are multiplied by database values to determine model or RFM scores.
 See also: Value, Market, Marketing, Product, Service
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