Values and Lifestyles (VALS) Research
By Laura Lake, About.com
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Values and Lifestyles: the categorisation of people according to their way of living, using groupings such as Belongers, Achievers, Emulators, I-am-me, Experiential, Socially conscious, Survivors, Sustainers and Integrators ...
Values and lifestyles research - Research method psychologically grouping consumers on characteristics such as demographics, values and lifestyles.
VALS (values and lifestyles) An acronym standing for values and life styles. VALS is a psychographic segmentation approach developed at Stanford Research Institute International. This data is useful to public and private sector.
Value and Life Style System (VALS) a system developed at Stanford Research Institute for classifying the American adult population into nine distinct groups on the basis of their values and lifestyles.
Another way of segmenting publics is to do it based on values and lifestyles. Such segmentation regularly is used by marketers to focus product and service appeals on particular socioeconomic levels.
CUBE Model - Acronym for Comprehensive Understanding of Business Environments, a model in which values and lifestyles of corporate buying groups are detailed.
 See also: Lifestyle, Values, Marketing, Market, Strategy
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