VAR
sales acronym... value added reseller... term generally used to describe an organization that sells another organization's product after adding features to it
variability ...
VAR: (Value-added Reseller) a company that integrates the hardware and software of several vendors with its own software, then resells the entire package.
Value-Added Reseller (VAR) A channel partner who adds value to a supplier's product before selling it to the end-customer. Most VARs operate in the technology business, with their added-value being a More.
 See also: Customer, Field, Market, Product, Control
  
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