average variable cost
a measure of cost control, calculated by dividing the total variable cost of the goods produced by the number of units sold ...
Segmentation Variables
Consumer MarketsSegmentation Variables
Business Markets
Benefits Sought
price, overall value, specific feature, ease-of-use, service, etc.
Product Usage
how used, situation when used, etc.
Purchase Conditions ...
Variable Markup Policy A strategy whereby a retailer purposely varies markups by merchandise category.
Variable Pricing A pricing strategy wherein a retailer alters its prices to coincide with fluctuations in costs or consumer demand.
Variable: A measurement or term in an equation that can change in value (i.e., vary).
Variance: The sums of the squared deviations from the mean, divided by the number of observations minus one.
Variable Costs - costs that vary directly with the volume or quantity produced; variable costs plus fixed costs equal total costs. See Fixed Costs; Total Costs.
Variable Costs: [var] Variable costs refer to the costs that are associated directly with the number of units of product that are produced. For example, the materials used in making a product are considered variable costs of a product.
Multivariable segmentation: using a number of different variables to develop a rich profile of a target group of customers.
N ...
Variable Data Printing: Digital printing in which information, in the form of text or graphics, is merged from one or more information sources with one or more background pages.
Other variables that might be tested using an A/B test include:
Banner ads
E-mails
Landing pages
Other changeable variables ...
Surrogate variables must often be used to discriminate between groups. For example, an airline charges more when customers need flexible, refundable tickets or when they must fly on short notice and on specific dates.
Free multi variable testing platform used to help AdWords advertisers improve their conversion rates.
See also: ...
Testing two variables for a statistically significant influence.
to the top
Above The Fold ...
Demographic variables essentially refer to personal statistics such as income, gender, education, location (rural vs. urban, East vs. West), ethnicity, and family size. Campbell's soup, for instance, has found that Western U.S.
Segmentation Variables
- Age
- Income
- Social Class - From A-D
- Lifestyle - The company could look at the activities and interests of the consumers.
- Benefit - Segment users by benefit. That is benefit of speed, or graphics or ease of use.
Demographic Variables - see Demographic Characteristics.
Demography - the study of the range of physical, social and economic characteristics that exist within a population.
Review all the variables arising from the experiment to ensure that there are no experimental errors. False positives and negatives will create biased results.
6 ...
Segmentation variables or bases
The dimensions or characteristics of individuals, groups or businesses that are used for dividing a total market into segments.
Selective distribution ...
Regardless of the variables, the database program should be fast and accurate.
HTML in wikitext, Variable, Wiki markup examples, Wikitext quick reference
Wikiversity templates:
Using Wikiversity, Administering Wikiversity, Learning innovation ...
There are also many variables when it comes to networking. What event do you choose to go to? How do you identify the people you want to meet? What do you say when you meet them? How do you make sure you can continue the conversation if you want to?
Personal Selling a form of promotion utilising the services of a sales team; one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix. See Promotion Mix.
Cell TestingTo produce a robust test that measures the response to a number of variables within a message, a sender may divide the data into a number of cells. The response rate is measured for each cell to determine the optimum response.
Multiple Regression A statistical technique used in modeling whereby you develop a formula which explains the relationship between several variables in explaining customer behavior.
Multi-variate Techniques are forms of statistical analysis that are used where there are two or more dependent variables to be analyzed simultaneously.
The process of comparing one variable against another with the objective of determing which of the two alternatives achieved the best results. This is often called A/B split testing because an ‘A' variable is tested against a ‘B' variable.
activities, interests, and opinions (AIO)A measurable series of psychographic (as opposed to demographic) variables involving the interests and beliefs of users.
Many people believe that meta-tags are the most important variable in obtaining top placement in the search engines. There could not be a more inaccurate statement. Meta tags were once quite important in ranking algorithms.
Use clean (few or no variables) descriptive file names and folder names
Use headings [link:] to help break up text and semantically structure a document
Use breadcrumb navigation [link:] to show page relationships ...
Personally I believe the scale probably variable within a region of about 5.5 and 6.66 (please, no apocalyptic emails!).
Also known as the Taguchi Method, multivariate testing is a sophisticated statistical testing model that allows simultaneous testing of several ad variables such as the hero shot, headline text, body copy, background color, etc.
benchmark measures - Measures of a target audience's status concerning response hierarchy variables such as awareness, knowledge, image, attitude, preferences, intentions, or behavior.
Barcode - A barcode is a block of variable width lines printed by a laser printer. The barcode can be read using special sensors or a light pen and the pattern can be translated into letters and numbers.
Of course you can segment by all sorts of variables. The diagram above depicts how segmentation information is often represented as a pie chart diagram - the segments are often named and/ or numbered in some way.
With regards to SEM AB testing is a means of testing single variable test subjects (such as a web page) against a control element with the aim of improving customer response. Also sometimes referred to as Split Testing.
Actual Cost Per Click ...
SSI - Server Side Include - A way for a web server to include variable values and information from an external source into a web page as it is requested by the browser (like the Last Modified date, or page elements in seperate files).
Search for trends and forecasts of variables like the exchange rate, inflation, unemployment rate, purchasing power, import barriers and tariffs, and important socio-political events.
The process of measuring delivery rates by format, ISP or other variables and delivery failures (bounces, invalid address, server and other errors). Also an approximate estimate of the real number.
Denial of Service Attack (DOS) ...
A method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples.
Analog - A continuous electronic signal that carries information in the form of variable physical values, such as amplitude or frequency modulation (AM or FM); unlike digital signals which are made up of discrete pulses.
A method of analysis combining geographic and demographic variables For an example, see 'ACORN'
Geodemographics
GLAM
Graphic Design
Grey Market ...
Dynamic Site
A site that uses a database to store it's content and is delivered based on the variable passed to the page.
EPC (Earnings Per Click)
How much profit is made from each click from a paid ad.
With Content Match, a number of variables can be used to determine your ad’s placement, including the content of your ad title, description and landing page, as well as user information, and other relevant data.
Variability
The differences in the measurement of variables, thus the differences between sample and population values or among samples drawn from the same population.
Cell Testing: When the list is divided into a number of discrete cells to allow for a robust test across multiple variables. To determine optimum response, conversion rates and/or CTR's are measured for each cell.
The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and recommend rate.
ACORN - Acronym for "A Classification of Residential Neighborhoods". Used to classify neighborhoods using variables such as demographics, housing types, etc.
Socio-Economic Classification: SEC is the division of a total potential market into smaller groups based on sociological or cultural variables, such as social class, income, religion, nationality, beliefs, values or customs.
Content: Content is the information contained in text, visual images, audio sounds and video formats providing value to Internet users. In SEM (Search Engine Marketing), unique, relevant content is one of the most important variables in ...
Online advertising campaigns are defined by a number of variables, including the digital creative, the duration or flight dates, the pricing program, the publishers to be used and any user targeting applied.
Keyword Stemming - To return to the root or stem of a word and build additional words by adding a prefix or suffix, or using pluralization. The word can expand in either direction and even add words, increasing the number of variable options.
Search engines have a difficult time indexing dynamic content if the page includes a session ID number, and will typically ignore URLs that contain the variable "?".
 See also: Market, Marketing, Product, Offer, Service
  
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