Variety Seeking Decisions - purchase decisions made by consumers who are willing to try a diversity of brands for variety and to avoid boredom; variety seeking decisions occur when the degree of involvement with a product is low.
People have variety seeking-behavior and this may be a reason for brand switching and impulse buys, but that depends on the person. People experiencing rapid life changes will seek stability, while people in stable life situations will seek change.
 See also: Store, Purchase, Consumer, Culture, Services
  
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