U. S. Military Definitions - Amphibious Vehicle Launching Area
Laura Lake
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vehicle currency A currency that plays a central role in the foreign exchange market (e.g., the US dollar and Japanese yen).
vertical differentiation The centralization and decentralization of decision-making responsibilities.
media vehicle
a specific medium for the transmission of an advertiser's message
megamarketing ...
media vehicle - The specific program, publication, or promotional piece used to carry an advertising message.
Vehicle - An individual, named channel or publication chosen to carry the advertising message to the target audience.
Vertical publications - Publications with editorial content pertaining to the interests of a specific industry.
Vehicle
A specific channel or publication displaying the advertising message to a target audience.
W ...
As a vehicle designed to elicit response, the Web is considered a direct marketing medium. As such, the techniques for writing a successful site are similar to those utilized by savvy direct marketers.
media vehicles, apart from the traditional ones, which are available for promotional purposes; examples of newer alternative media are video catalogs and audiotext. See Video Calalog; Audiotext.
abbrev. American Marketing Association ...
Advertising Vehicle
The specific entity into which an advertisement is placed.
Contributed by: MarcommWise Staff
Advertorial ...
Dummy Media Vehicle - a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a representative group of the target market.
(Marketing) Vehicle: [veh] Vehicle refers to a host that is used to carry an advertising message.
Select a media vehicle that can reach prospects. With an optimum amount of frequency (repetition) At the lowest CPM (cost per thousand) With a minimum of waste Within a specified budget.
What is CPM?: ...
Vehicle A specific channel or publication for carrying the advertising message to a target audience. For example, one medium would be magazines, while one vehicle would be Time magazine.
Gizmag: Electronic vehicle survey reveals consumer preferences
Photo Credit
business is business - cliche image by Jeffrey Zalesny from Fotolia.com ...
2) Identify the Right Combination of Communication Vehicles
By understanding your customer, you can then select the combination of communication vehicles to use to get to that “seven' impressions metric.
For example, automotive services can be purchased that promise to service vehicles if the user runs into problems anywhere and at anytime.
Integrated Marketing Communications This is a concept of marketing communications that recognizes the added value of assuring that all communication vehicles (including sales force, customer services, ...
One vehicle may be better suited to certain types of searches than the other. Directories place an emphasis on linking to site home pages and try to minimize deep linking.
The UK car Skoda brand which has been taken over by Volkswagen has been re-positioned as a vehicle which had negative brand associations, to one which regularly wins car of the year awards.
Vehicles are categorized into cars, SUV's, light trucks, heavy duty trucks, van, sporty, mid-size, hybrid, electric and so on. This helps consumers quickly narrow down their choices when purchasing a vehicle.
The demographic makeup of a medium or vehicle.
audience guarantee
Representation made to an advertiser by a media vehicle that a certain amount of audience (e.g.TRPs) will be exposed to the programs or time-slots purchased by that advertiser.
Number of times an average person or home is exposed to a media vehicle (or group of vehicles), within a given time period. (2) The position of a television or radio station's broadcast signal within the electromagnetic spectrum.
G
GIF ...
Online marketing
A vehicle for interaction between prospects and your website. It allows any user connected to the Internet to receive, view and act upon advertising messages as well as with organic, or non-paid, listings.
Communications Satellite - A space vehicle which receives TV and radio signals and transmits them back to earth.
The jury is till out on Facebook’s viability as a pure marketing vehicle while their engineers refine their tools and features during this current wave of growth.
COMBINATION RATE
A special media pricing arrangement that involves purchasing space or time on more than one vehicle, in a package deal. This is frequently offered where different vehicles share a common owner.
Traffic Counters:
Devices that measure the amount of vehicles that passes over a particular section of a road.
Transcript:
The written record of an interview or focus group. This is a verbatim account.
Clutter
Excessive amounts of advertising carried by media vehicles. Term refers to the total amount of advertising time and space and to its scheduling long strings of consecutive commercials for broadcasting.
public service announcement (PSA) An advertisement or commercial that is carried by an advertising vehicle at no cost as a public service to its readers, viewers, or listeners.
A questionnaire is the vehicle used for this exchange. The interviewer records the respondent's responses to a question or series of questions. The exchange can be in person or on the telephone; answers can be recorded on paper or via computer.
Audience duplication: Those persons or households who see an advertisement more than once in a single media vehicle or in a combination of vehicles.
Ink: A combination of pigment, pigment carrier or vehicle, and additives.
Ink Absorption: A paper's capacity to accept or absorb ink.
Landing Page - A web page that a user encounters after clicking on a link from a search engine, advertisement, email or other marketing vehicle
Landing Page Optimization - The process of maximizing conversion rates from online landing pages ...
A marketing technique that utilizes a sales message and approach that are adapted for each prospect in response to a specific sales situation. Electronic commerce is an ideal vehicle for this technique because of its ability to gather input from ...
[2] Includes advertising, public relations, web development, signage, point-of-purchase, print collateral, direct mail, logo/packaging design - anything that serves as a vehicle for brand and marketing messages.
refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price, for example, a new car dealer might announce that everyone who purchases a certain vehicle in ...
FILLER - A short, interesting, sometimes humorous news item used to fill leftover space on the page. The most widely read "articles" in any newspaper, fillers constitute an excellent (and often overlooked) vehicle for obtaining press coverage for ...
important component for success, the speed of innovation and the myriad choices facing consumers have resulted in an overwhelming number of undifferentiated brands. The most successful brands start with a great concept and use packaging as a vehicle ...
for trucks, then a dynamic landing page with information and pictures on multiple models and, possibly, geographically localized dealerships might be served. The term truck would trigger a data dump into a web site template for all possible vehicles, ...
Finally, products can be differentiated in terms of offering different levels of service-for example, Volvo offers a guarantee of free, reliable towing anywhere should the vehicle break down.
 See also: Market, Marketing, Customer, Service, Product
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