Young-Helmholtz Trichromatic Theory of Color Vision Definition
Pinhole Glasses - Definition of Pinhole Glasses
Cone-Rod Dystrophy - Definition of Cone-Rod Dystrophy
Laura Lake
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international division Division responsible for a firm's international activities.
Vision
The long-term aims and aspirations of the company for itself
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Television Market:
Defined individually by the company that measures the market. Arbitron samples Areas of Dominant Influence (ADIs), while NPD/Nielsen measures Designated Market Areas (DMAs).
Television Rating Points (TRPs): The TRP Monthly Reports give data of frequency of viewing, overlapping of viewership amongst TV programmes.
Television Households
An estimate of the number of households that have one or more television sets.
Total Audience
Percent of households tuning to all or to any portion of a program for at least 6 minutes.
Supervision The manner of providing a job environment that encourages employee accomplishment.
Survey A research technique whereby information is systematically gathered from respondents by communicating with them.
Brand Vision The brand's guiding insight into its world.
Brand Mission How the brand will act on its insight.
Brand Values The code by which the brand lives. The brand values act as a benchmark to measure behaviors and performance.
Have a Vision — Have a Mission
Every business should have a vision and a mission. They represent a simple statement of goals and objectives. Your vision is your goal. How do you want your customers to perceive you? Are you the fastest?
vision A guiding theme that articulates the nature of the business/library and its intentions for the future, based upon how management believes the environment will unfold. A vision is informed, share, competitive and enabling.
Television Viewing - As we noted, the advent of digitally delivered television allows cable, telephone and satellite providers to track user activity through the set-top boxes connected to a subscriber's television.
Television Household - An occupied household having one or more television receivers in use.
Terabyte - About one thousand gigabytes (one million megabytes).
a division within a company with responsibility for the planning and co-ordination of all marketing activities
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The division of the market place into distinct subgroups or segments, each characterised by particular tastes and requiring a specific marketing mix.
A television or radio commercial designed to look like a documentary or news story. The print or Web equivalent is known as an "advertorial".
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the division of a market into groups according to their knowledge of, and behaviour towards, a particular product.
Census subdivision (CSD)
Area that is a municipality or an area that is deemed to be equivalent to a municipality for statistical reporting purposes (e.g., as an Indian reserve or an unorganized territory).
cable television - A form of television where signals are carried to households by wire rather than through the airways.
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WebTV - Television set-top boxes that allow users to browse the Internet from their televisions without a computer system. Perennial future opportunity as new PPC ad channel offering the option to use rich media formats.
In network television, the commercial units added (at no charge) to an audience-guaranteed buy to make up for impression or TRP under-delivery as reported in a post analysis.
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Free Look Provision: An insurance policy provision required by most states, allowing the policy owner to inspect the policy for a specified period of time, often ten, 15, 20 or 30 days and to return the policy to the insurer, if desired, ...
DAYTIME
The television daypart that falls between early morning news and Early Fringe, generally, 9 a.m. to 4 p.m.
Segmenting
Division of a mailing list by some internally established criteria - city, province, postal code, company size, prospect titles, etc.
Interactive television: (iTV) a means of providing two-way communication between the consumer and the service provider using a television set-top box sending and receiving signals via satellite, cable or aerial.
High Definition Television. A digital-format system with higher resolution or pictorial clarity, as more lines per picture frame are transmitted.
HPC
Abbreviation for 'Half Page Colour'.
Broadband Web A vision of the future World Wide Web with high speed broadband connections to the home and desktop.
Call center The word for an inbound telephone division in a company. The operators are called Agents. The call center uses an ACD (automatic call distributor) to manage the calls efficiently.
Broadcasting Delivering content through radio or television to a "broad" audience" over the airwaves. See "Narrowcasting".
Business to Business (B2B) Sales focused on business customers, either for internal use or resale.
Persons using television (PUT) A percentage of all persons in a certain viewing area that are viewing television during a specific amount of time. Used by A.C. Nielson.
Marketers have to be more creative since customers can now skip commercials (thanks to recordable television); marketers use product placement in the actual movie or television show, ...
An essential ingredient to any service provision is the use of appropriate staff and people.
For example, a vision-impaired user may have a web browser that reads aloud the text and alt tags on a page. (For those familiar with HTML, "alt" isn't actually a tag by itself but an attribute to the "img" tag.).
This was first popularized in the 1970's when a division of 3M worked with major print magazines to More. gif GIF images are the most widely used graphic format on the web.
Advertising Space - Advertising space is the 'space' in-between a television show where you see all the advertisements, it is the pages of advertisement one see's in a magazine or newspaper, it is also the space in-between a radio show.
The study underscores that a combination of fragmented television audiences, loss of market share by the big networks to cable channels, and the growth of DVR technology will all contribute to a slowing in the rate of growth of the TV industry.
A domain is the main subdivision of Internet addresses, the last three letters after the final dot, and it tells you what kind of organization you are dealing with. There are six top-level domains widely used: .com (commercial) .edu (educational),.
teleplay: A screenplay geared toward television production. Similar in overall concept to screenplays for the cinema, teleplays are nonetheless inherently concerned with such TV-loaded provisions as the physical dimensions of the smaller screen, ...
The cost per thousand style of measuring the price of advertising is used not only online, but also in television, radio, newspapers, and magazines.
Functional Organization - the organization of a firm's business activities so that a separate division is responsible for each business function - production, finance, personnel, marketing, etc; ...
DRTV: Direct Response Television is one of the liveliest media in that is can show products actually in use.
PARTICIPATION - A television program sponsorship pattern in which a number of advertisers are rotated through segments of the program. A "participating" sponsor has no program content or station lineup control.
The mouse is moved over a Hyperlink with anchor text 'animated television series'. The mouse indicator has transformed to a hand which means that a left click would direct to a new page.
television households tuned to a program for a designated time period. Similar to Arbitron, A.C. Nielsen is a marketing/ media research company that conducts diary surveys to measure television viewing habits.
You can't sum up your mission, vision and values in one sentence. Enough said.
No one can remember your logo. You fell in love with that "swoosh" design your brand consultants promised would turn you into the next Nike. Guess what?
Channels include direct marketing, television and print advertising, word-of-mouth and social media. A successful marketing strategy includes more than one channel, which is why it's called a Channel Mix.
Demographic Segmentation - the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix; sometimes called State-of-Being Segmentation. See Segmentation Bases.
Lifestyle segmentation - Division of consumers into groups based on their hobbies, interests, and other lifestyle factors.
Lifetime Customer Value (LTCV) - statistical estimation of a consumer's lifetime economic value to a company.
Classification and division into ordered categories, usually hierarchical. In social media, taxonomy can refer to the categorisation of content on the Internet.
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DRTV " Short for Direct Response Television. Medium used to deliver ads to TV viewers and asking for an immediate response.
Duotone " Image created using two colors.
A/B split - List division which generates two test groups, targeted on different offers.
New Hope Natural Media a division of Penton Media
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Strategic linking, like a good television marketing plan, increases name recognition and enhances business credibility.
Save a child -our World Vision experience
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Audimeter: A:C: Nielsen Company's automatic device attached to radio or television receiving sets that records usage and station information (see People meter).
BML is an XML-based standard developed by Japanese ARIB association as a data broadcasting specification for digital television broadcasting.
Domain: Part of the DNS (domain naming system) name that specific details about the host. A domain is the main subdivision of Internet addresses, the last three letters after the final dot ...
Among a wiki's features, it requires only limited or no knowledge of HTML and keeps a revision history so it is easy to roll back changes if necessary. Wikis are considered a web 2.0 technology.
DTC: DTC stands for "direct-to-consumer." The term is commonly used to denote advertising that is targeted to consumers, as opposed to businesses. Television ads, print ads in consumer publications, and radio ads are all forms of DTC advertising.
Print and television advertisements can also feature the firm's web address, thus inexpensively drawing in those who would like additional information.
A system for the creation, modification, archiving and removal of information resources from an organised repository. Includes tools for publishing, format management, revision control, indexing, search and retrieval
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 See also: Market, Marketing, Product, Service, Customer
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