voucher
a type of consumer sales promotion in which vouchers (or coupons) sent by mail or included in newspaper advertisements, etc can be exchanged for merchandise to encourage trial of a new product ...
(i) Vouchers and coupons, often seen in newspapers and magazines, on packs.
(j) Competitions and prize draws, in newspapers, magazines, on the TV and radio, on The Internet, and on packs.
Printable online vouchers or coupons. These can be effective for boosting retail store and website traffic and are often imprinted with a special number for tracking response.
Offering an incentive ...
Coupons: a form of sales promotion consisting of printed vouchers, distributed in a variety of ways, that allow a customer to claim a price reduction on a particular product or at a particular retailer's stores.
A range of techniques used to engage the purchaser. These may include discounting, coupons, guarantees, free gifts, competitions, vouchers, demonstrations, bonus commission and sponsorship.
Groupon makes its money by charging retailers a percentage of the value of sales made from group vouchers.
 See also: Sales, Promotion, Market, Product, Management
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