Waste circulation - Advertising to those who are not potential consumers.
Wave scheduling - A strategy that uses intermittent bursts of advertising to attract attention.
Waste circulation (1) Advertising in an area where the product or service is not available or has no sales potential. (2) Persons in an advertiser's audience who are not potential consumers.
 See also: Cycle, Broadcasting, Advertising budget, Attribute, Advertising plan
  
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