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Wave scheduling
An advertising strategy that consists of scheduling space in the media in intermittent periods, e.g., two weeks on, two weeks off.
Wear-out ...
Wave scheduling - A strategy that uses intermittent bursts of advertising to attract attention.
Wear out - The point at which an advertising campaign becomes ineffective due to repeated exposure to ads.
 See also: Cycle, Impressions, Advertising budget, Broadcasting, Advertising plan
  
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