Wear Out
Definition of Wear Out
Word of Mouth Advertising
Definition of Word of Mouth Advertising ...
Wear out - The point at which an advertising campaign becomes ineffective due to repeated exposure to ads.
Wear out The point reached when an advertising campaign loses it's effectiveness due to repeated overplay of ads. Weight (1) An adjustment made in a survey sample to correct for demographic or geographic imbalances.
Soft goods are similar to consumer durables, except that they wear out more quickly and therefore have a shorter replacement cycle. Examples include clothes and shoes.
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 See also: Cycle, Promotional, Research, Publicity, Promotion
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