Web Press " High-speed printing press using paper from a large continuous roll instead of inserting individual sheets.
Web Press: A high speed printing press that prints on both sides of a continuous roll of paper rather than individual sheets.
A web press package is one that's printed on a single, continuous roll of paper, then cut and folded into a direct mail package.
 See also: BRE, Business Reply Envelope, Offer, Personalization, List
  
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