Wheel of Retailing A theory stating that retail innovators often first appear as low-price operators with a low-cost structure and low profit-margin requirements.
wheel of retailing
a hypothesis of M.P. McNair explaining the patterns of change in retailing, the hypothesis is that new types of retailers cut prices by lowering or eliminating customer services, ...
"Wheel of Retailing.' An interesting phenomenon that has been consistently observed in the retail world is the tendency of stores to progressively add to their services.
 See also: Consumer, Goods, Sales, Price, Product
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