White Space
Areas of any company where strategy and authority are vague, and where useful entrepreneurial activity can flourish. Compare 'black space'.
White space Unoccupied parts of a print advertisement, including between blocks of type, illustrations, headlines, etc. Wipe A transition of scenes in a visual production where one image appears to wipe the previous one from the screen.
GUTTER - The white space formed by the inner margins on two facing pages.
HALFTONE - An image formed by printing close-set dots of varying sizes on paper or other "hard" media.
Having some white space will also aid in the overall design and readability.
Remember that Advertising 101 recommends white space.
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All paragraphs are left justified and have no indentation. There should be 2 spaces between each sentence as it provides white space. Every place you want to indicate a hard return, place
at the beginning of the next line. For paragraphs, use ...
If the ads are black and white, provide ample white space around the periphery of your ad.
- Persist. Just because an ad didn’t pull once doesn’t mean it won’t the next time. So give it another try.
 See also: Company, Rough, Service, Marketing, Strategy
  
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