Wholesale Categories: Distribution
Wholesalers have distribution methods similar to those of retailers in that customers may or may not be able to physically visit the wholesaler's location to acquire their purchase.
Wholesale:
Wholesale is basically the selling of goods in large scale to retailers who then resell - mostly in much smaller amounts - to the end consumer.
Wholesaler-Sponsored Voluntary Chains - groups of retailers formed by a wholesaler into a coordinated marketing system to achieve economies of scale and to lessen conflict.
wholesaler
a marketing intermediary engaged in buying from manufacturers in bulk to resell to retailers or industrial buyers in smaller quantities
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Wholesaler: an intermediary which buys products in bulk, usually from manufacturers, and resells them to trade customers, usually small retailers.
Wholesaler
Often part of the distribution channel; involves the selling of goods in large quantities to be retailed by others
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Wholesale Distributor
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the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand; Generic Brand; Manufacturer's Brand.
through wholesalers, retailers, mail order, etc. Chrome A color photographic transparency. Circulation Of a print publication, the average number of copies distributed.
Wholesalers e.g. C and S wholesale Grocers. IT allows retailers to order directly from their wholesale partners via their website. Retailers can check stocks and look at current promotions.
a scarf bought at wholesale at $10 and marked up 100% to be sold at $20. However, the absolute margin is only $20-$10=$10. In contrast, a laptop computer may be bought at $1,000 and be marked up by only 15%, or $150, for a total price of $1,150.
bestseller: Based on sales or orders by bookstores, wholesalers, and distributors, bestsellers are those titles that move in the largest quantities.
A standard distribution channel in the UK may go from a Manufacturer, wholesaler, retailer to consumer or direct from a manufacturer to a retailer. In an overseas market there may well be more intermediaries involved.
The chain is: Producers> Wholesalers> Retailers> Consumers. Pull is a strategy used to intensify the sales by advertising heavily which leads to consumers demand, in turn the retailers give order to the wholesalers.
Robinson-Patman Act Bars manufacturers and wholesalers from discrimination in price or sales terms in selling to individual retailers if these retailers are purchasing products of "like quality" and the effect of such discrimination would be to ...
Money a manufacturer gives to another member of the distribution channel (wholesaler, distributor, sales representative, affiliate, value added reseller, retailer, etc.) for the purpose of advertising the manufacturer's product, service or brand.
diverting - A practice whereby a retailer or wholesaler takes advantage of a promotional deal and then sells some of the product purchased at the low price to a store outside of their area or to a middleman who will resell it to other stores.
Many national manufacturers offer these programs to their wholesalers or retailers, as a means of encouraging these parties to promote goods.
Product Movement Data Syndicated Services:
Retail and wholesale data that a company collects, packages, and sells to many firms.
Trade advertising - Advertising specifically designed to increase sales for retailers and wholesalers.
Trade stimulants - Sales promotions designed to motivate retailers and distributors to increase sales.
Definition: A system by which ad costs are divided between two or more parties. Usually, such programs are offered by manufacturers to their wholesalers or retailers, as a means of encouraging those parties to advertise the product.
Multi-Level Marketing(MLM) :
Also known as Network Marketing, MLM involves the sale of products through a group of independent distributors who buy wholesale, sell retail, and sponsor other people to do the same.
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a wholesaler or retailer - to "push" products to the customer.
Reach Total number of individual prospects exposed to your message.
 See also: Product, Market, Retail, Wholesaler, Customer
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