What is Wholesaling?
Wholesaling is a distribution channel function where one organization buys products from supplying firms with the primary intention of redistributing to other organizations (but, in general, not to the final consumer).
Wholesaling - the activity of selling to buyers for resale or to further their own business operations.
Wildcat - a business with a high level of opportunity and a high level of threat.
wholesaling firms specialising in the buying of small quantities of farm produce to resell to other firms in bulk; also referred to as the Assembly Market.
see Assemblers.
a wholesaling operation established by a group of retailers to give themselves a buying advantage
retailers
members of the distribution channel who sell directly to the consumer ...
Managing Retailing, Wholesaling, and Physical-Distribution Systems
Designing Communication and Promotion Mix Strategies
Designing Effective Advertising Programs
Designing Direct-Marketing, Sales-Promotion, and Public-Relations Programs ...
 See also: Distribution, Offer, Product, Promotion, Retailer
|
