Witness

As witnessed with the UK retail clothing group C&A , failure to react to the changing needs of its customers within its environment has resulted in C&A closing all their UK retail stores. Marks and Spencers also faces an uncertain future.

We are witnessing a fast growth of Internet, and accordingly to that also the possibilities of making money online, whether to earn some extra cash only or to make some impressive numbers.

Question: Is innovation a driving force in Australian marketing or just another industry buzzword? What are some of the most innovative marketing strategies and campaigns you have witnessed and what made them so effective?

See also: Marketing, Product, Needs, Store, Market