Word-of-mouth

Word-of-Mouth Communication Occurs when one consumer talks to others.

Word-of-Mouth
Information that is passed between people, as opposed to messages from a company to people. See Viral Marketing.
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While the word-of-mouth method is often more influential in the beginning, analysis may play a significant role later in the cycle.

Controlled word-of-mouth has received a great deal of publicity though much of it has focused on potential ethical concerns.

Viral Marketing (Word-of-mouth): It is the personal communication about a product between target buyers and their friends, relatives, and associates.

sales influenced by word-of-mouth advertising
affirmations
words said to ones self, aloud or silently, sometimes called self-talk, used by sales people to improve performance, ...

Viral Marketing (or Word-of-Mouth Marketing)
A strategy that encourages individuals to pass on a marketing message with the result that existing customers act as agents, promoting and endorsing a company's product and/or services, ...

Buzz "Word-of-mouth" marketing, where product information is communicated by consumers.
Call Center The word for an inbound telephone division in a company. The operators are called Agents.

Channels include direct marketing, television and print advertising, word-of-mouth and social media. A successful marketing strategy includes more than one channel, which is why it's called a Channel Mix.

Viral Marketing
Also known as 'word-of-mouth' delivery of information, Viral Marketing is the extremely powerful and unique ability of the Internet to build self-propagating visitor streams.

Buzz marketing uses 'word-of-mouth' advertising: potential customers pass round information about a product.

Blogosphere: The "world" of blogs. A place where much of the word-of-mouth advertising occurs online.
Brand: The sum of the product and its image.

Viral Marketing: the rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks. Any advertising that propagates itself the way viruses do.
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It is little wonder the other search engines want to produce a little word-of-mouth of their own. This is the kind of advertising money can't buy and in all cases, the search firms claim they did not purchase the placements.

It is often referred to as word-of-mouth advertising. E-mail has made this type of marketing very prevalent. The aim of such campaigns is to motivate recipients to forward the message on to their contacts.

Viral marketing: the marketer uses electronic media to stimulate and encourage word-of-mouth or electronic message dissemination between individuals.
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Do you have an efficient PR campaign to take advantage of inexpensive publicity? Are you monitoring and incentivizing a positive “word-of-mouth'? Are your web site and customer service in synch with your advertising, promotions, and programs?

Campaign tactic involving the placement of often humorous brand-related messages in unexpected places either online or in the real world; intended to provoke word-of-mouth and build buzz.
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USP: Unique selling proposition; what distinguishes a company from the competition or what a company chooses to highlight to distinguish itself from the competition.
Viral marketing: A campaign that uses word-of-mouth or "tell a friend" ...

Of the four sources white mail might be the best since it probably comes from word-of-mouth recommendation or from a press mention where no phone number is given and the inquirer had to work to find it.

Standardization reinforces positive consumer perceptions of your product. One of the payoffs of great quality for a single product category is that the reputation of your product will help you sell more of it. Positive word-of-mouth pays ...

It can often be word-of-mouth delivered and enhanced online; it can also harness the network effect of the internet and can be very useful in reaching a large number of people rapidly. Source: Wikipedia ...

and is a variation of the word 'googol' which means 1100, a 1 followed by one hundred zeros) soon became a insider tip amongst Stanford students and took it's way to an almost total domination of the search engine market mainly through word-of-mouth ...

Word-Of-Mouth Workplace-Selling Program a direct-selling strategy in which manufacturers sell their products to consumers at their place of work; for example, Avon employs working women to sell its cosmetics in their offices.

See also: Market, Marketing, Customer, Product, Sales