Word Association Tests: A test in which words are read or shown to a respondent one at a time. The respondent is instructed to say out loud the words, feelings, mental pictures, etc., associated with the word.
Word Association
A research technique where the respondent is given one word or a name and asked to respond with whatever other words come to mind. This technique is sometimes used as a part of the evaluation of new product names.
LSI uses word associations to help search engines know more accurately what a page is about.
Link:
An element on a web page that can be clicked on to cause the browser to jump to another page or another part of the current page.
Latent Semantic Indexing - LSI uses word associations to help search engines know more accurately what a page is about.
There are many examples of such approaches including: Inkblot tests - look for images in a series of inkblots Cartoons - complete the 'bubbles' on a cartoon series Sentence or story completion Word association - depends on very quick (subconscious) ...
 See also: Research, Market, Internet, Marketing, Customer
  
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