Word of mouth advertising |
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Home Business & Finance Marketing Marketing Tools and Help Marketing Glossary Word of Mouth Advertising - Definition of Word of Mouth Advertising ...
The company originated quite spontaneously and took off initially based on word of mouth advertising. The company's advertising strategy consists of simply copying some of its competitors' sales literature.
If a client remembers a company's web site, for reasons good or bad, they have the ability to share their experiences with thousands of other potential customers with the touch of a button. Positive word of mouth advertising can mean big growth ...
See also: Service, Advertising, Word of Mouth, Customer, Market
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