hammer price: In an auction, the price the auctioneer calls the winning bid, excluding any additional fees the buyer may have to pay for the lot.
Hammer Price - The amount an item sells for at auction, before any buyer's premium is added.
Hammer Price Refers (metaphorically) to the auctioneer's gavel when he pounds the podium to conclude the bidding on a certain item. The Hammer Price does not include the typical buyer's commission or seller's fee. See also: JUICE ...
Hammer Price The price at which a bidder wins an auction lot. When the hammer comes down, the auction ends. Haze ...
It took a hammer price of $26,450 competing against multiple bidders at a David Lawrence Rare Coin Auction to secure a rare addition to an advanced dime collection.
In these the winner does not pay the "hammer price" that is called out, but an additional 15%. So, when you get a coin at a bid of $150, you actually pay $150 plus 15%, for an actual price of $172.50, plus postage.
buyer's fee: the premium charged to a successful bidder at auction, added to the hammer price (final bid) of each lot. In recent years, the buyer's fee has risen from zero percent to fifteen percent.
Usually dealers will pay about 50% of book value or they will offer your item at auction (in which case they usually retain 15% of the hammer price as their commission).
See also: Coin, Auction, Dollar, Collector, Numismatic
 
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