There should be a centre of interest or focus in the work, to prevent it becoming a pattern in itself;
The direction followed by the viewer's eye should lead the viewer's gaze around all elements in the work before leading out of the picture; ...
Simplicity. Keep your photographs as simple as possible. You will nearly always need a centre of interest.
 See also: Shape, Lighting, Viewpoint, Photograph, Rule of thirds
  
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