Instant photography, as popularised by Polaroid, uses a special type of camera and film that automates and integrates development, without the need of further equipment or chemicals.
During the 1980s, Fuji's earlier marketing to serious amateur and professionals paid dividends as many amateurs wanted to shoot with high quality 35mm film instead of Kodak's disc, cartridge or instant photography.
Polaroid cameras were some of the first to give photographers access to instant photography. However, competing with updated digital cameras and cameras attached to mobile phones brought to halt the production of Polaroid cameras.
 See also: Camera, Digital, Photograph, Color, Light
  
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