Rolling Up
To Roll up means to exit the current position while simultaneously taking a new position in an option with a higher strike price in the same underlying stock.
Stocks can coast along like swells on the ocean rolling up and down, but never establishing a pattern in either direction.
Off by 20 Percent ...
A trading action in which the trader simultaneously closes an open option position and creates a new option position at a different strike price, different expiration, or both. Variations of this include rolling up, rolling down, ...
If that's the case, why not simply buy every available thrift conversion? That strategy could outperform, but I think it's worth rolling up your sleeves to focus only on those situations that offer the promise of exceptional returns.
 See also: Market, Risk, Point, Index, Stock
  
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