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Indirect Competition
First, let's clarify: everyone has competition, though it may not always seem obvious. Marketing experts cite two categories of competition: indirect and direct. Every company has indirect competition, no matter how unique or high-tech their product or service.
Indirect Competition - a product that is in a different category altogether but which is seen as an alternative purchase choice; for example, coffee and mineral water is indirect competitors.
Indirect Costs - costs that cannot be traced directly to a particular product; commonly called Overheads.
See also: What is the meaning of Position, Aging, Quality, Competition, Customer?
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